Global Director, Marketing and Communications
I lead the global Marketing and Communications function at SPECTRAFORCE, where I shape brand strategy and build integrated programs that grow awareness, reputation, and pipeline across markets.
Over 15+ years, I’ve built and repositioned B2B brands across industrial, media, publishing, consumer technology, and staffing – categories as different as heavy industry and high-velocity e-commerce. That range taught me where the real leverage sits: get the positioning right, and everything downstream compounds. The story becomes the strategy, and growth, paid, digital, and offline stop competing for attention and start working as one system.
Integrated Marketing Manager
As an Integrated Marketing Manager at SPECTRAFORCE, I work across brand, content strategy, SEO, AI search optimization, social media, events, and thought leadership. My work focuses on building visibility, strengthening brand authority, and creating content that supports audience engagement and company growth.
With a background spanning SaaS, AI software, content management systems, and staffing, I bring a broad perspective to integrated marketing. I specialize in turning complex workforce topics into clear, useful content while connecting search strategy, creative storytelling, and brand positioning across channels.
Content and SEO Specialist
As a Content and SEO Specialist at SPECTRAFORCE, I create and optimize Spanish-language content that supports digital visibility and lead generation across LATAM. This includes content for websites, landing pages, blogs, social media, and marketing collateral, all adapted to reflect regional language, search behavior, and market expectations.
Through keyword research, technical SEO, content optimization, and performance reporting, I help improve organic visibility across SPECTRAFORCE’s LATAM digital channels. In addition, I monitor market conversations and emerging narratives, providing regional content intelligence that informs broader marketing and brand decisions.
Strategic Marketing Specialist
As a Strategic Marketing Specialist at SPECTRAFORCE, I drive regional marketing strategy and social media initiatives across LATAM for our operations in Costa Rica and Puerto Rico. My responsibilities include developing Spanish-language content, adapting global campaigns for regional audiences, and building partnerships and community initiatives that strengthen the brand’s presence in local markets.
By combining regional insight with SPECTRAFORCE’s global brand standards, I help ensure that campaigns reflect local language, culture, and audience expectations. I also monitor performance and online conversations, using these insights to improve engagement, guide content decisions, and support a positive brand reputation across the region.
