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How SPECTRAFORCE Helped a Real Estate Powerhouse Hire 1,000+ Sales Pros, Fast

  • 10 Min Read

183

hires in 2023

90%

assignment completion rate

42%

supplier market share

Overview

When one of the largest real estate data intelligence firms in the US, the parent company of a rapidly growing digital home-buying platform, launched a bold Super Bowl campaign, the impact was immediate. Within a year, the platform leapt from #10 to #2 in market share, becoming one of the most visited home search destinations in the country.

To sustain that momentum and turn market visibility into long-term growth, the company committed to hiring over 1,000 sales professionals and leaders across the US. To meet the moment, they turned to SPECTRAFORCE — a trusted partner in delivering fast, flexible, and high-quality workforce solutions.

Challenge

The company’s surge in market share created an immediate need to build a capable, high-performing sales organization. But delivering this quickly came with several challenges:

  • Aggressive Volume Targets: A need to recruit and onboard 1,000+ sales professionals and sales leaders across US markets.
  • Time Sensitivity: Speed-to-hire was essential to maintain momentum from the Super Bowl campaign.
  • Leadership Gaps: The company needed experienced managers to structure and lead newly forming teams.
  • Fit and Readiness: Talent had to align with both performance expectations and the company’s evolving culture.
  • Flexibile Execution: The hiring approach had to adapt to shifting business priorities and regional dynamics.

Solution

The company engaged SPECTRAFORCE to launch a targeted and flexible RPO initiative focused on both leadership and frontline sales hiring. The program included:

  • AI-Powered Talent Sourcing: Leveraged SPECTRAFORCE’s proprietary recruitment platform to efficiently identify, engage, and qualify high-potential sales talent.
  • Flexible Staffing Models: Deployed a mix of on-demand RPO and direct hire solutions based on evolving team needs.
  • Strategic Recruitment Support: Assigned experienced recruiters with deep expertise in real estate, SaaS, and data-driven sales environments.
  • Leadership Delivery: Successfully placed 20 key sales leaders, each responsible for building and managing teams of 20–30 people.

Impact

SPECTRAFORCE’s staffing solution enabled the client to:

  • Accelerate Team Growth: Rapidly onboarded top-tier sales professionals and leaders to meet aggressive growth targets.
  • Improved Hiring Efficiency: Reduced time-to-hire by leveraging a strategic combination of smart AI (Arya) and human excellence for streamlined recruitment.
  • Stronger Team Performance: Enabled new sales leaders to drive pipeline momentum and coach regional teams from day one.
  • Long-term hiring infrastructure: Established a repeatable, flexible recruitment model to support future expansion phases.

Looking Ahead

As the company continues to transform digital real estate search and grow its national footprint, SPECTRAFORCE remains a trusted partner in delivering high-impact workforce solutions. With a proven track record in strategic hiring, leadership delivery, and adaptive talent models, SPECTRAFORCE is well-prepared to support the client’s continued growth.

For more information, visit www.spectraforce.com or contact us at sales@spectraforce.com
 © SPECTRAFORCE 2025

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