Job Title: Segment Growth Marketing Manager – Federal Government

Location: Washington, DC & Surrounding Areas OR Westerville, OH 43082
Travel: Required as needed
Duration - 4 months 

Position Overview

The Segment Growth Marketing Manager – Federal Government is part of the Revenue & Growth Marketing team and is responsible for driving demand generation, pipeline growth, and market leadership for solutions across the U.S. Federal Government sector.

This role requires extensive knowledge of Federal Civilian, Defense, Intelligence, Prime Contractors & Integrators, and State & Local Government (SLED) markets, including buyer personas, procurement processes, compliance requirements, and government purchasing cycles. The ideal candidate will translate market insights into compelling messaging, content, and go-to-market strategies that drive revenue growth.

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Key Responsibilities

Public Sector Market Leadership

• Strengthen brand awareness, credibility, and trust across Federal, Defense, Intelligence, Prime Contractor, Integrator, and SLED markets.
• Develop compliant, mission-focused messaging and thought leadership centered on:
  • Security
  • Resilience
  • Business Continuity
  • Regulatory Compliance
• Ensure consistent messaging across:
  • Marketing campaigns
  • Digital content
  • Industry events
  • Executive engagements

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Government Stakeholder Engagement

• Build strategic relationships with:
  • Federal agencies
  • Defense organizations
  • Intelligence communities
  • Prime contractors
  • Systems integrators
  • SLED customers
• Identify and map:
  • Buying committees
  • Procurement stakeholders
  • Decision-makers
  • Influencers
• Develop account-based marketing strategies and executive briefing frameworks.
• Support regional teams with government-focused engagement playbooks.

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Pipeline Growth & Revenue Generation

• Drive qualified pipeline growth and revenue across targeted government segments.
• Develop marketing strategies aligned with:
  • Government procurement cycles
  • Contract vehicles
  • Agency mission priorities
• Partner closely with:
  • Sales
  • Business Development
  • Solution Teams
• Prioritize strategic pursuits and accelerate opportunity progression.

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Sales Enablement

• Create public-sector-specific:
  • Sales playbooks
  • Buyer personas
  • AI-enabled messaging
  • Solution positioning
• Deliver competitive intelligence supporting government pursuits.
• Train teams on leveraging:
  • 6sense
  • Outreach
  • Oracle Sales Cloud (OSC)
• Improve pipeline quality and customer engagement through data-driven enablement.

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How You'll Succeed

• Drive measurable business outcomes through pipeline creation, deal acceleration, and revenue growth.
• Utilize AI, intent data, and market intelligence to identify high-value opportunities.
• Execute impactful go-to-market initiatives that increase relevance within government markets.
• Collaborate cross-functionally with:
  • Customer Segment Marketing
  • Sales Leadership
  • Product & Solutions Teams
  • Learning & Development
• Gather field feedback and continuously improve marketing and enablement strategies.

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Required Qualifications

• Bachelor's degree in:
  • Marketing
  • Business
  • Engineering
  • Public Administration
  • Related field
• U.S. Citizen
• 5+ years of B2B marketing experience supporting:
  • Federal Government
  • Defense
  • Intelligence
  • Prime Contractors
  • Systems Integrators
  • SLED
• Experience marketing:
  • AI-enabled technologies
  • Mission-critical solutions
  • Regulated industries
• Strong understanding of:
  • Federal procurement processes
  • Government buying cycles
  • Multi-stakeholder decision-making
  • Compliance requirements
• Demonstrated success driving:
  • Demand generation
  • Pipeline growth
  • Revenue influence
• Strong communication, presentation, and storytelling skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Willingness to travel as needed.

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Preferred Qualifications

• MBA or other advanced degree.
• Certifications such as:
  • DAU
  • PMP
  • ITIL
• Experience working with partner-led go-to-market models.
• Experience with:
  • Eloqua
  • Oracle Sales Cloud (CRM)
  • 6sense
  • Sprinklr
  • Wrike
  • Power BI

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Required Skills

• B2B Growth Marketing
• Demand Generation
• Account-Based Marketing (ABM)
• Federal Government Marketing
• Defense & Intelligence Market Experience
• Government Procurement Knowledge
• Pipeline Development
• Sales Enablement
• Go-to-Market Strategy
• AI-Driven Marketing
• Oracle CRM
• Power BI
• 6sense
• Eloqua
• Competitive Intelligence
• Cross-Functional Collaboration
• Executive Stakeholder Management

 

At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. The pay rate for this position is $64.51/hr.