Marketing Manager-III

Job Title: Marketing Manager-III
Location: Remote - US
Duration: 3 months
Shift/ Schedule: 40 hrs per week
 
Job Description:
About the Team:
Our mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, we connect people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our members. The marketing team is focused on growing and retaining members by offering them a high value subscription that offers outsized value and access to the best of what we have to offer.
 
About the Role:
We are looking for someone to fill in for the Integrated Marketing Manager role on the Growth team during a parental leave from mid September to mid December. As a part of this role, you will use insights to develop consumer-first strategies to grow the paid subscriber base in Dashpass. In this role, you will focus on reaching new customers, identifying ways to convert them to a DashPass membership and ultimately becoming a paid subscriber.
 
You’re excited about this opportunity because you will:

• Act as the lynchpin between marketing teams (Growth, Brand, CRM, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on integrated marketing strategies for DashPass
• Identify and execute opportunities to accelerate DashPass subscriber growth, while establishing the role of marketing and how we can best serve the business goal
• Create process where process doesn’t exist across key DashPass growth & partnership initiatives to streamline operations and foster a productive team culture
• Implement best practice across DashPass including, but not limited to, growth sprints, seasonal occasions, tentpole campaigns, and more.
• Set the quarterly marketing goals and KPIs, and set up reporting to track their progress in partnership with Analytics, S&O and channel teams.
• Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal. Establish reporting cadence across performance and retention campaigns.
• Drive action plans to grow our baseline paid subscriber balance quarter over quarter
• Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams.
• Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate.
• Identify resource gaps for DashPass Growth and Partnerships across the marketing team, and partner with your Manager and XFN partners to fill them.

We’re excited about you because You have:

• Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
• The ability to connect with people, build relationships and influence with authority
• A strategic, business-mind; you find trends in the data and look to gather audience first insights
• A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
• An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task.
• A track record of driving and measuring business success through

Education:

• Marketing Bachelor’s degree or equivalent experience

 

At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's pay range is $68.97/hr – $70.00/hr.