Marketing Manager

Title: Marketing Manager 
Duration: 14 months (with possibility of extension)
Work mode: Hybrid (3 days/week)
Location: Toronto, Ontario
 
Job Description: 

• The key objective of the acquisition marketing team is to grow awareness and acquire new clients for the Bank’s Investor line (digital investing products) via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share.
• The Senior Marketing Manager will lead programs and campaigns related to growth/acquisition marketing strategies, helping drive the objectives of the Investor Line Acquisition Marketing team. The role requires strong competency in strategy, product marketing, and go-to-market activations.
• In addition, a core component of the role will be to own and drive the Investor Line enterprise growth strategy, which includes management and execution of owned channel campaigns and reporting.

  Prospect Marketing: Project / Program Management & Execution 40%:

• Lead and develop strategic marketing roadmaps, business cases, product initiatives, and marketing programs.
• Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales.
• Assume ownership of acquisition campaigns, sharing key milestones, learnings, and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance, and privacy approvals, and translation.
• Develop targeting matrices to identify client groups for targeting and campaign optimization.
• Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts, and assets.
• Production and submission of campaign and content briefs for external agency partners.
• Ensure adherence to Brand and Product standards of all content and creative, in alignment with business objectives.
• Lead Q/A and UAT before campaign deployment.
• Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.

 Enterprise Strategy and Growth: Project and Campaign Management & Execution. 40%: 

• Lead and develop strategic marketing program roadmaps, business cases, product initiatives, and marketing programs to drive enterprise growth of Investor line.
• Partner across functional teams, multiple lines of business, and product segment teams to identify opportunities for growth and development of Investor line value proposition.
• Working with the data and analytics team, drive the development of marketing campaigns rooted in customer research and business insights to drive engagement and sales.
• Assume ownership of acquisition campaigns, sharing key milestones, learnings, and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance, and privacy approvals, and translation.
• Develop targeting matrices to identify client groups for targeting and campaign optimization.
• Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts, and assets.
• Production and submission of campaign and content briefs for external agency partners.
• Ensure adherence to Brand and Product standards of all content and creativity, in alignment with business objectives.
• Lead Q/A and UAT before campaign deployment.
• Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.

 Change, Innovation & Efficiencies 10%:

• Identify areas of opportunity to increase production efficiencies, for example, developing business cases illustrating how we can drive efficiencies and can support overall business objectives.
• Collaborate with the broader Wealth and Investor Line marketing teams (such as Lifecycle) to improve customer experience and customer engagement through new strategies and campaign recommendations.
• Identify potential campaign testing needs and facilitate testing, both creative and offer-based.

 Relationship Management 10%:

• Work closely with external and internal agency partners and vendors to successfully deliver campaigns, projects, and content.
• Collaborate with business partners and other Wealth lines of business and marketing partners to understand strategic business objectives and areas of intersection.
• Collaborate with digital and analytics partners to refine and optimize campaigns continuously.
• Liaise with colleagues across the Bank’s enterprise, leveraging expertise, experience, and knowledge to provide our customers with a consistent and cohesive experience. 

 Knowledge and Experience:

• The successful candidate will have strong experience that spans demand and revenue generation, paid media, social media, and analytics, as well as experience in developing and managing acquisition campaigns and developing promotions.
• Deep expertise in creative development, execution, and measurement related to acquisition/ growth marketing.
• Strong working knowledge of digital media strategy and tactics including owned media strategy and channels.
• Experience delivering programs, campaigns, and client-facing content in Financial Services, Online Investing, or other highly regulated industries a big plus.
• Ability to successfully work with and manage agency partners and vendors.
• Self-directed and enthusiastic team player, collaborative, with a positive approach.
• Ability to interact with senior leaders and executive stakeholders.
• Ability to work in a matrixed environment while balancing multiple projects and deadlines.  
• Strong oral, written, and presentation skills.
• Strong attention to detail and ability to manage time effectively.

 Technical Skills:

• Strong creative writing and editorial skills.
• Advanced skills in managing competitive offers, forecasting, and budgeting. 
• Working knowledge of programmatic media, SEM and SEO, including guidelines and regulations 
• Competitive analysis, business casing and go-to-market plan execution.

 Qualifications: 

• Typically, 6-10 or more years of relevant experience – and a minimum of 3 years in an acquisition or growth-focused marketing role.
• Post-secondary degree in related field of study or an equivalent combination of education and experience.
• Degree/diploma in marketing, business, advertising, or communications.
• Technical marketing strategy and marketing campaign management proficiency gained through education and/or business experience.

Scope and Impact:

• The role contributes to business results, helping to drive clients, assets, and revenue growth for the Bank’s Investor Line.
• Develop relationships across other LOBs and related areas of the organization to help drive enterprise growth strategies.

 

At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's starting pay is: $40.02/hr.