Loyalty, Rewards & Lifecycle Marketing Manager

Loyalty, Rewards & Lifecycle Marketing Manager

Duration: 12 Months
Location: 100% Remote (Some Travel Required)

Job Summary:
The Manager, Loyalty, Rewards & Lifecycle Marketing will be responsible for developing, implementing, and optimizing loyalty and lifecycle strategies to drive meaningful, long-term customer relationships. This role plays a critical part in supporting engagement, retention, and customer lifetime value across digital and in-person experiences.

The position will lead strategic planning and ongoing optimization while partnering closely with CRM activation teams, Pricing & Strategy, Digital Product, Analytics, and Operations teams. The ideal candidate will help translate strategy into actionable programs and execution plans that enhance customer engagement and loyalty.

Key Responsibilities:

Loyalty & Lifecycle Strategy
• Support the development and ongoing evolution of loyalty and rewards strategies
• Design loyalty program components including tiers, benefits, incentives, and experiential rewards
• Define customer lifecycle strategies across acquisition, onboarding, engagement, progression, reactivation, and retention

Cross-Functional Partnership
• Partner with Pricing & Strategy teams to align incentives and rewards with business objectives
• Collaborate with Brand, CRM, and Digital Communications teams to develop customer-facing messaging and experiences
• Work closely with Digital Product and Technology teams to integrate loyalty and lifecycle initiatives into platform experiences
• Coordinate with Analytics, Technology, and Operations teams to support scalable and compliant execution

Execution & Optimization
• Provide direction to CRM and activation teams executing daily customer communications
• Support test-and-learn initiatives to refine lifecycle journeys, offers, and engagement tactics
• Monitor campaign and program performance and recommend optimizations based on customer behavior and results

Measurement & Reporting
• Track and evaluate KPIs including engagement, retention, customer frequency, and satisfaction
• Present insights and performance learnings to senior leadership and cross-functional stakeholders

Stakeholder Collaboration
• Pricing & Strategy – incentive alignment and reward economics
• Brand, CRM & Digital Communications – customer-facing execution
• Digital Product & Technology – platform integration
• Analytics & Operations – measurement, scalability, and process improvement
• External Partners – rewards vendors and marketing service providers

Required Qualifications
• 6–8+ years of experience in loyalty marketing, lifecycle marketing, CRM strategy, or customer engagement roles
• Experience managing or supporting loyalty and rewards programs with measurable business impact
• Strong cross-functional collaboration skills with analytics, pricing, and digital teams
• Data-driven mindset with the ability to translate insights into strategic recommendations
• Excellent communication and stakeholder management skills

Preferred Qualifications
• Experience in regulated, trust-based, or high-consideration consumer industries
• Exposure to test-and-learn methodologies, segmentation strategies, or incentive models
• Experience supporting both digital and in-person customer journeys

 

At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's starting pay is: $60.00/hr.